Are you working for menial pay? Increase your profits with these…
“I worked for a menial’s hire, Only to learn, dismayed,
That any wage I had asked of Life, Life would have gladly paid.”
Jessie Rittenhouse (1869-1948)
How many times have you caught yourself saying, “oh, my customers will never pay that!” or “I can’t raise my rates / prices or I’ll lose accounts!” Life, the universe, and your customers will pay you what you what you internally feel like you deserve. Believe it or not, you have already setup your business to pay you exactly what you really feel you’re worth!
Remember all of those business to-dos that you know would help your bottom line but you just can’t seem to get to? It’s called self-sabotage!
Maybe we can change that.
What if, by chance, you absolutely had the best services and business in town (or on the internet)?
Imagine this…
What if all phone calls and emails were answered promptly? People don’t have to wait on customer service.
What if the person who answers the phone for your business always answered sounded like they were having a really great day? (I’ve actually heard business owners complain to employees that they sounded “too happy” when they answered the phone. Unbelievable! )
What if customers felt better after dealing with your company (even if it was only for an oil change!)
The bathrooms at your place were sparkling clean and smelled nice. (”Wow, they even notice the details enough around here, right down to the bathroom!”)
What if all of your marketing materials, brochures, business cards, ads, and signs looked neat, clean, professional, and consistent?
What if your customers never felt as though they were a nuisance to you or anyone that worked for you? (Whichever employee is in your head as doing the opposite of that all of the time should get fired tomorrow! They are really costing you business and $$$. If that person is you, you are officially in the throes of something known as “burnout”. (See the links at the bottom of this article for more info.)
What if there was a candy bowl of peppermints and chocolates available to the waiting customers, for free.
If it’s a one-on-one business, perhaps they send you a wonderful birthday card every year with a great coupon that really makes you feel appreciated and valued as their customer. They know your name and they ask about your kids every time you do business with them. You really “feel” like a regular.
Maybe there is a rewards / loyalty card program. (Buy 6, get 1 free)
In other words, this business that we are imagining really seems to pay attention to their customers and actually like them. Someone has really put some thought and effort into making their customers feel at home. They are treated so well that they don’t want to go somewhere else, even if the prices go up!
Now, let me ask you another question. Why isn’t that business that we are talking about your business?
Just a thought.
Comments? Additional thoughts to add to this list? I’d love to hear them. Add your comments to this article and let it be known!
Additional Links Of Interest: The Four Stages Of Burnout (outside link)